Do I need an appointment?

Yes, please! We are by appointment only so that we can give each bride a wonderful and focused experience.

What should I bring to my appointment?

Just yourself! If you’d like to bring your favorite pair of heels, you can, otherwise we have you covered!

How many people can I bring to my appointment?

Our seating area for each bride can comfortably fit about 6 people. Larger groups can snuggle up, but our motto is “less is more.”

How far in advance should I order my dress?

It can take up to 6 months when ordering a wedding dress and about 3-4 months for gown alterations. So we like to have at least 10 months to work with. If you’re in a time crunch, give us a call! We have one of the largest collections of gowns in the Metro Detroit area and we have several hundred samples that can be purchased “off-the-rack”. We can also talk you through some alternative alteration options.

How long does an appointment last?

We reserve an hour and a half for each bride during all normal appointments. That’s more than enough time to try on lots and lots of our gorgeous gowns! Sample sale appointments are the only exception, during which appointments are only one hour.

What is the price range of your gowns?

Most of our gorgeous bridal gowns range in price from $600 to $2500. We do our best to have a wide selection to make every bridal budget happy.

Do you offer custom designed gowns?

Yes! If you're searching for something unique for your big day, our team of bridal experts can help you design the wedding gown of your dreams!

What is “bridal size”?

In the bridal world, we order gowns based on our designers’ size charts. Bridal gowns tend to run smaller than street size clothing. For example, a bridal size 10 would fit someone who is around a street size 6/8. The sample gowns in our store are bridal sizes 6-30W.

What’s a “Sample Sale”?

This is a special event where we sell select floor model “sample” dresses at super low prices. It’s fast-paced, fun, and the perfect opportunity for a bargain hunter to find something special! The gowns may have been tried on, but they’re in great condition and incredibly discounted!

What’s a “Trunk Show”?

A trunk show is a magical time where we highlight one of our designers. The designer usually sends us several of their newest gowns to show our brides! This is also a great opportunity to save money. Typically, the designer approves a 10% discount on any order placed during a trunk show event.

Do you have “in-house” alterations?

No. However, “Dawn Sews” Bridal Alteration Team is located 4 doors down from us, providing expert alterations and a convenient location for all of our brides. We work hand-in-hand with them to create a seamless experience from start to finish. They will even press or steam your gown before your big day!

Can I cancel my appointment?

Sure! However, because our weekend appointments are in such high demand, we ask that any cancellations be made at least 24 hours before your scheduled appointment. This allows us to help another bride in your allotted time slot. But please note…We’d much rather have you come and try on pretty dresses with us!)

Where should I park?

Our business in located on Dixie Hwy. in Waterford, MI on the corners of Dixie and Frembes Rd. and there is no parking in front of our business. We have a huge parking lot located directly behind our business and the entrance door is also located on the back of the building for your convenience. For more information, please feel free to give us a call.

Have more questions? Contact us at 248-461-6179 or!